How will culture remain visible in the age of artificial intelligence?

Understand what determines how AI systems represent your cultural organisation.

The framework

Six dimensions of AI Visibility.

AURAS-O is a research-based management framework for understanding AI Visibility in culture, the arts and cultural heritage.

Accessibility: Can AI systems reliably access and retrieve relevant information about a cultural organisation?
Understanding: Do AI systems correctly understand what the cultural organisation is and what it represents?
Reputation: How is the cultural organisation’s reputation represented by AI systems?
Association: Which people, places, ideas and topics are connected to the cultural organisation?
Social Dynamics: How is the cultural organisation discussed online by audiences and communities?
Observability: Can AI agents reliably identify, interact with and record activities involving a cultural organisation?